Subscriptions

The Subscriptions app in Shopify is used to let customers subscribe to products or services so they receive them on a recurring basis (weekly, monthly, etc.) instead of buying just once. It’s great for products people use regularly, like supplements, coffee, beauty products, or pet food.

1. Recurring Orders

• Customers can choose how often they want the product delivered: weekly, monthly, or custom intervals.

• Shopify automatically creates recurring orders, so you don’t need to manually manage them.

2. Stable Revenue

• Subscriptions generate predictable and recurring revenue.

• Reduces the need for constant marketing to get repeat sales.

3. Customizable Plans

• You can offer different subscription plans:

  • Full-price vs discounted subscription

  • Flexible intervals

  • Special perks for subscribers

4. Customer Convenience

• Customers don’t need to remember to reorder.

• You can let them pause, skip, or cancel subscriptions themselves.

5. Integration with Shopify Theme

• You can add subscription options directly on your product page.

• Appears as a block in your theme customization: for example, a dropdown or toggle that lets the user select “One-time purchase” or “Subscribe & Save.”

• Makes it seamless and improves conversion.