Wishlist

In Shopify, a Wishlist is used to let customers save their favorite products for later — improving shopping experience and increasing sales.

Why We Use Wishlist in Shopify

1. Save Products for Later: Customers can mark items they like but aren’t ready to buy yet, so they don’t need to search again later.

2. Improve User Experience: Makes shopping easier and more personalized — customers can manage and review their favorite products anytime.

3. Increase Conversions: Reminds customers about items they liked, which encourages them to come back and complete the purchase.

4. Customer Engagement: Helps you understand which products customers love the most — useful for marketing and promotions.

5. Convenience: Users can log in and see their saved items from any device.

6. Reduce Cart Abandonment: Some customers prefer saving items to Wishlist instead of adding them to cart — this keeps them connected to your store.

Steps to Create a Wishlist Page in Shopify

1. Go to your Shopify Admin.

2. Click on Online Store → Pages.

3. Click the Add Page button.

4. In the Title field, type Wishlist.

5. On the right side, find the Theme Template section.

6. From the dropdown, select the template: pages/wishlist.

7. Click Save.